Rocco’s Steakhouse is increasing its Manhattan presence with a second location

Steve Cuozzo

Business

By Steve Cuozzo

March 5, 2023 | 13:57

Elegantly appointed Rocco’s Steakhouse has drawn lovers of prime beef and veal and Italian-accented chicken to 72 Madison Ave. for almost 10 years.

Now it’s adding a second location at 100 E. 57th St., the former home of the original BLT Steak, which closed a few months ago.

Rocco’s signed a lease for 3,500 square feet on the ground, 1,350 sf on the lower level and 600 sf on a mezzanine for a private dining room.

CBRE’s Jared Lack and Andrew Goldberg acted for the landlord, Dorchester co-op apartment building. Colliers’ David Tricarico and Christel Engel represented the tenant.

The asking rent was $200 per square foot on the land, which Lack called “a very reasonable number” today, though “definitely less than the prices were 10 years ago.

He said that when the location became available, he and Goldberg found it immediately attracted interest “from a who’s who” of major restaurateurs.

The new Roccos will probably have close to 175 seats including the private room. Rocco Trotta and GM Pete Pjetrovic are partners in the venture.